A CoinGecko study examined 18.67 million tokens launched on Pump.fun since January 2024. Nearly 70% of them — about 12.8 million — saw their final trade on the same calendar day they launched, and never traded again. Only 4.55% were still active after 90 days.
That's not a story about bad tokens. Most of these projects probably had roughly the same odds as the next one at the moment they launched. What killed almost seven out of ten of them wasn't the product — it was that visibility was a single spike on day one, and nothing carried it past that.
A launch is a moment. Visibility needs to be a channel.
Launch day gets attention because it's new — a post gets shared, a few people notice, trading happens. But that attention doesn't repeat itself by default. If there's no mechanism actively keeping the project visible on day two, day ten, day forty, it competes for attention from zero again — against a market that, per the same CoinGecko data, launches roughly 21,000 new tokens a day. Day-two attention has to out-compete an entirely fresh batch of day-one launches, every single day.
The market has noticed — the shift is toward sustained credibility
This is part of why crypto marketing itself has been changing. After several years of exchange collapses and rug pulls, the market got more skeptical of pure hype, and projects that survive are increasingly the ones investing in sustained, multi-channel visibility — consistent communication, real community, and ongoing presence — rather than a single coordinated launch-day push. The tokens still around at 90 days are, by definition, the ones that kept being findable after the initial spike wore off.
What an ongoing channel actually looks like
This is the specific problem TopRankArena's Crypto & Web3 category solves for: instead of one launch-day moment you hope compounds on its own, a paid position holds — visibly, publicly — for as long as you keep it funded. It's there on day two exactly the same as day one, not contingent on still riding whatever attention the launch generated. You're not fighting to get noticed again from zero against that day's fresh batch of launches; the position simply persists.
None of this replaces having a real project — nothing makes a bad token good. But for the ones with something real to say, the data is pretty clear about what kills most of them: not the idea, the fact that visibility stopped the moment launch day ended.